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Penguin Bay WineryVerified Organization

A brief history

The Peterson Family Wineries story began back in 1969 when Richard and Cynthia Peterson began planting grapes which were contracted to Great Western Winery. That year, they were honored by Great Western as “New Growers of the Year” for their impressive first year vineyard planting. Within a few years, the market for FLX grapes soured, which started a renaissance of smaller craft farm wineries, including Swedish Hill, which opened in 1986. Their son Dave is currently the President and co-owns the winery with his wife Jean.

Now in business for 3 generations, the Peterson Family Wineries are proud to produce some of the most acclaimed wines in the region. Penguin Bay Winery opened in 2005 on the east side of Seneca Lake at the site of the former Finger Lakes Champagne House. The concept for Penguin Bay began when the Humboldt Penguins came to the Rosamond Gifford Zoo in Syracuse. At that time we met with the zoo to start a sponsorship agreement with the zoo based on the sales of our new Penguin Bay wines, which were introduced in 2006. This relationship continues today, so purchasers of our wines help support our local penguins! Our Humboldt Red is a semi-dry red blend to honor the Humboldt Penguins, an endangered species native to the coast of Chile.

Since its opening, Penguin Bay’s fun selection of award winning wines has attracted visitors from around the country to try the classic cool climate aromatic whites such as several Riesling, Gewurztraminer and Pinot Grigio, as well as several cool climate reds, including Pinot Noir and Cabernet Franc. In addition, going back to its original roots, a number of sparkling wines are offered from our Swedish Hill and Goose Watch sister wineries.